--- title: Digital Content Marketing Blogs description: Learn more about inbound, content and social media marketing – by Social Cocktails --- [![Social Cocktails | Digital Marketing Solutions](https://www.socialcocktails.com.au/hs-fs/hubfs/Corporate%20Identity/Logos/Logo%20-%20Z%20Writing%20w%20Black%20Glass%20at%20Front%20More%20Room%20-%20Black%20Writing%2c%20Transparent%20BG%20-%20CROPPED-min.png?width=904&height=189&name=Logo%20-%20Z%20Writing%20w%20Black%20Glass%20at%20Front%20More%20Room%20-%20Black%20Writing%2c%20Transparent%20BG%20-%20CROPPED-min.png "Social Cocktails | Digital Marketing Solutions")](https://www.socialcocktails.com.au/) [![Contact Us](https://no-cache.hubspot.com/cta/default/449483/971578d1-e379-4ba2-bae9-540788b39b2d.png)](https://cta-redirect.hubspot.com/cta/redirect/449483/971578d1-e379-4ba2-bae9-540788b39b2d) ![SC Message in a Bottle sand sky edited for web-min.png](https://www.socialcocktails.com.au/hs-fs/hubfs/Website%202017/3%20Blog/SC%20Message%20in%20a%20Bottle%20sand%20sky%20edited%20for%20web-min.png?width=1874&name=SC%20Message%20in%20a%20Bottle%20sand%20sky%20edited%20for%20web-min.png "SC Message in a Bottle sand sky edited for web-min.png") # Blog | Lead Generation Content & Social Media Marketing ## [Online Clone Wars: How to Make Your Content Stand Out Online - Content Planning](https://www.socialcocktails.com.au/blog/online-clone-wars-how-to-make-your-content-stand-out-online-content-planning) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 27-Feb-2018 10:28:25 [![](https://www.socialcocktails.com.au/hubfs/Blogs/SC%20stand%20out%20blocks%20one%20lit%20lighter-min.png) ](https://www.socialcocktails.com.au/blog/online-clone-wars-how-to-make-your-content-stand-out-online-content-planning) There’s a lot of noise out there in the digital world, especially in the recruitment and HR spaces. Companies are posting videos, blogs and social media updates each day about a wide range of topics in the hope of better connecting their business with both talent and prospective clients, and positioning themselves as an employer or recruiter of choice. We all know the value of reaching out regularly to keep us relevant, but with the amount of material constantly flooding into cyberspace, it can be an intimidating thought. You'd be forgiven for thinking you're just posting the same stuff as everyone else and wondering why you’re even bothering. So how do you dream up successful content ideas and then produce great content worthy of it, so that you're being different online? Let's start there... ### **** Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [Blogging](https://www.socialcocktails.com.au/blog/topic/blogging) [Business](https://www.socialcocktails.com.au/blog/topic/business) [Continue Reading](https://www.socialcocktails.com.au/blog/online-clone-wars-how-to-make-your-content-stand-out-online-content-planning) ## [How Content Marketing Attracts More Leads Into Your Sales Funnel](https://www.socialcocktails.com.au/blog/how-content-marketing-attracts-more-leads-into-your-sales-funnel) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 13-Feb-2018 08:50:00 [![](https://www.socialcocktails.com.au/hubfs/Blogs/SC%20business%20man%20in%20suit%20pressing%20content%20button%20with%20other%20buttons%20around%20on%20screen-min.jpeg) ](https://www.socialcocktails.com.au/blog/how-content-marketing-attracts-more-leads-into-your-sales-funnel) Content Marketing has become a bit of a buzz concept today as people and organisations venture more online. But what does it actually mean? And how does it drive leads to your business? Content has become the most critical ingredient in raising brand awareness and attracting potential customers into your sales funnel, so it’s super important your business is producing the right kinds of content, in the right form, and at the right time, to grow your lead channels and reach your goals. Here’s all you need to know! ### **** Topics: [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [Website](https://www.socialcocktails.com.au/blog/topic/website) [Blogging](https://www.socialcocktails.com.au/blog/topic/blogging) [Continue Reading](https://www.socialcocktails.com.au/blog/how-content-marketing-attracts-more-leads-into-your-sales-funnel) ## [How to Turn Your Social Media Activities into Customers - 3 Easy Steps](https://www.socialcocktails.com.au/blog/how-to-turn-your-social-media-marketing-activities-into-customers-3-simple-steps) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 06-Feb-2018 08:55:00 [![](https://www.socialcocktails.com.au/hubfs/Blogs/SC%20Free%20Pex%20Social%20Media%20buttons%20icons%20iphone%20cropped%20for%20blog-min.png) ](https://www.socialcocktails.com.au/blog/how-to-turn-your-social-media-marketing-activities-into-customers-3-simple-steps) Did you know the number one use of the internet today is social media? Your potential customers are all there, checking updates hourly (or more!) and posting content several times a day. You’ve heard all the hype about it, and your business has probably joined the fray, but it’s difficult to visualise how your brand will actually gain customers and a return on investment (ROI) from it all, especially when it can take up so much time. Don’t worry- you’re not alone. Many businesses know that they should be both present and active online, but can’t seem to work out how to harness its power to actually put some runs on the board. **But it is possible!** So here are the 3 ways to give more purpose to your posts, and turn those users into customers! Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [ROI](https://www.socialcocktails.com.au/blog/topic/roi) [Business](https://www.socialcocktails.com.au/blog/topic/business) [Continue Reading](https://www.socialcocktails.com.au/blog/how-to-turn-your-social-media-marketing-activities-into-customers-3-simple-steps) ## [SEO: How to Rank on Search Results](https://www.socialcocktails.com.au/blog/seo-how-to-rank-on-search-results) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 01-Feb-2018 08:30:00 [![](https://www.socialcocktails.com.au/hubfs/Blogs/SC%20SEO%20Images%20jpg%20temp-min.jpg) ](https://www.socialcocktails.com.au/blog/seo-how-to-rank-on-search-results) By now, we all know how important SEO is for our business, but with changes and updates constantly being made by search engines like Google, it can be hard to keep up. You'd be forgiven for thinking SEO must be some kind of fairy dust bestowed upon the elite websites of the world – or simply a mates-deal with Google. It’s not. So today we're demystifying SEO: what it is, why we need it, how it works, and how 'get it'. ## **** Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [ROI](https://www.socialcocktails.com.au/blog/topic/roi) [Website](https://www.socialcocktails.com.au/blog/topic/website) [SEO](https://www.socialcocktails.com.au/blog/topic/seo) [Continue Reading](https://www.socialcocktails.com.au/blog/seo-how-to-rank-on-search-results) ## [How to Create a Content Marketing Strategy - Start Here...](https://www.socialcocktails.com.au/blog/how-to-create-a-content-marketing-strategy-start-here) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 10-Dec-2015 08:34:08 [![](https://www.socialcocktails.com.au/hubfs/Img__Blogs_News/SC_Sleeping_Santa_for_Blog_w_FB_dimensions.png) ](https://www.socialcocktails.com.au/blog/how-to-create-a-content-marketing-strategy-start-here) Three more weeks to 2016! Two more weeks until Christmas! But has your business already gone on holidays? It’s a bizarre time of year… Everyone’s exhausted. We can’t wait for the holidays; we all need a break; we all want a fresh new year and a fresh new start. And the exhaustion is visible everywhere: clients have slowed down, staff are tired, business owners are lingering over coffee and the quarter’s turnover figures… Is much productive getting done? What if Santa slowed down now??! My advice? Don’t waste this “quiet time”. Instead... Topics: [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [Continue Reading](https://www.socialcocktails.com.au/blog/how-to-create-a-content-marketing-strategy-start-here) ## [Stand Out Online & Differentiate Yourself from Your Competitors](https://www.socialcocktails.com.au/blog/stand-out-online-differentiate-yourself-from-your-competitors) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 03-Dec-2015 08:30:00 [![](https://www.socialcocktails.com.au/hubfs/Img__Blogs_News/Stand_Out_From_Competitors.png) ](https://www.socialcocktails.com.au/blog/stand-out-online-differentiate-yourself-from-your-competitors) Your business has a social media and online presence. You’re posting your ‘stuff’: blogs, industry information... You’re consistently posting. ***So why is your engagement down?*** It could be a variety of many things, but today I’m focusing on one simple foundational element: soul.   In recruitment, when job-hunter numbers were low and vacancies high, we used the phrase, “a candidate’s market”. It’s commerce 101: supply and demand. In sales and marketing, today’s is a “buyer’s market”. Suppliers are ***chosen*** by their buyers from a multitude of available options. Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [ROI](https://www.socialcocktails.com.au/blog/topic/roi) [Continue Reading](https://www.socialcocktails.com.au/blog/stand-out-online-differentiate-yourself-from-your-competitors) ## [Social Media Planning – Tips to Help Regulate Your Content Marketing](https://www.socialcocktails.com.au/blog/social-media-planning-tips-to-help-regulate-your-content-marketing) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 26-Nov-2015 08:30:00 [![](https://www.socialcocktails.com.au/hubfs/Img__Blogs_News/Social_Media_Plan_Social_Media_Strategy.png) ](https://www.socialcocktails.com.au/blog/social-media-planning-tips-to-help-regulate-your-content-marketing) ****** ***“Through all the social media marketing changes, one thing remains constant: ******the more you teach, the more you reach.”*** Remember Facebook in the mid-2000s? Pokes to say ‘hi’, hundreds of quiz apps to tell us which character of our favourite shows we were... I recall standing in a bar with friends Friday after work, an actual drink in hand, having a conversation about the virtual drinks we’d been sending earlier that afternoon. Social media has come a long way since then. As it evolved businesses quickly took to social media marketing, wittingly infiltrating our personal time and lounge rooms with their marketing messages, and social media as a marketing channel became the must-have business tool of the time. Some platforms fought to keep up with the supply of this overwhelming amount of content, juggling with the need to keep their platform relevant to its users. They reviewed analytics and tweaked algorithms ad infinitum so that only the best content would be delivered to only the most appropriate audience. But through all the algorithm changes, one thing remained constant: the more you teach, the more you reach. Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [Continue Reading](https://www.socialcocktails.com.au/blog/social-media-planning-tips-to-help-regulate-your-content-marketing) ## [Importance of Time Relevant Content | Your 2016 Content Marketing Strategy](https://www.socialcocktails.com.au/blog/create-your-2016-content-marketing-strategy-with-time-relevant-content) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 19-Nov-2015 15:42:13 [![](https://www.socialcocktails.com.au/hubfs/Img__Blogs_News/Time_Relevant_Content_Marketing_Strategy.png) ](https://www.socialcocktails.com.au/blog/create-your-2016-content-marketing-strategy-with-time-relevant-content) Great online and social media marketers become so because they provide on-time, trending and relevant content to their audiences. But this doesn’t happen by accident. While it may appear seamless, they’re working a carefully brewed content marketing strategy. From the types of content, to topics of the content, to the actual authors – and a whole range more – these content marketers are leaving little to chance with an online marketing strategy that tells their story and their values, and drives leads and sales. Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [ROI](https://www.socialcocktails.com.au/blog/topic/roi) [Continue Reading](https://www.socialcocktails.com.au/blog/create-your-2016-content-marketing-strategy-with-time-relevant-content) [All posts](https://www.socialcocktails.com.au/blog/all) [Next [fa icon="angle-double-right"]](https://www.socialcocktails.com.au/blog/page/2) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Content & Online Marketing Strategy (12)](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) - [Social Media Marketing (9)](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) - [ROI (4)](https://www.socialcocktails.com.au/blog/topic/roi) - [Blogging (3)](https://www.socialcocktails.com.au/blog/topic/blogging) - [Business (3)](https://www.socialcocktails.com.au/blog/topic/business) - [Website (3)](https://www.socialcocktails.com.au/blog/topic/website) - [SEO (1)](https://www.socialcocktails.com.au/blog/topic/seo) ### Posts by Topic - [Content & Online Marketing Strategy (12)](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) - [Social Media Marketing (9)](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) - [ROI (4)](https://www.socialcocktails.com.au/blog/topic/roi) - [Blogging (3)](https://www.socialcocktails.com.au/blog/topic/blogging) - [Business (3)](https://www.socialcocktails.com.au/blog/topic/business) - [Website (3)](https://www.socialcocktails.com.au/blog/topic/website) - [SEO (1)](https://www.socialcocktails.com.au/blog/topic/seo) [see all](https://www.socialcocktails.com.au/blog/page/1#) ### Recent Posts #### About Us We're dedicated to your success! 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