Target Audience is a term used to define what a purchasing prospect 'looks like' in terms of a variety of components such as demographics, career, etc.
Together with a carefully constructed Buyer Persona, they're used to effectively promote a business's products and services to specific audiences - your audiences.
The first step to building out your valuable buyer profiles - "Buyer Personas" - for your target audience is a clear segmentation of who they are.
Use the form below to download our guide to segmenting your target audiences.
It also comes with a handy template to help you identify each!
Let's get started!