---
title: Audience Segmentation Online Workshop
description: Marketing Foundations | Online Guided Workshop | Target Audiences - Audience Segmentation | Segmenting audiences is one of the steps to targeted marketing!
---

![Segment Your Target Audiences to Build Out Buyer Personas](https://www.socialcocktails.com.au/hs-fs/hubfs/Campaigns%20+%20Offers/Offer%20-%20Guided%20Workshop%20-%20Audience%20Segmentation/SC%20recruitment%20and%20marketing%20Blocks%20with%20drawn%20figures%20man%20holding%20them%20chess%20like%20-%20cropped%20to%20webpage%20hero-min.png?width=980&height=495&name=SC%20recruitment%20and%20marketing%20Blocks%20with%20drawn%20figures%20man%20holding%20them%20chess%20like%20-%20cropped%20to%20webpage%20hero-min.png "Segment Your Target Audiences to Build Out Buyer Personas")

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# Your Segmented Target Audiences

## Segmenting Your Target Audiences

Target Audience is a term used to define what a purchasing prospect 'looks like' in terms of a variety of components such as demographics, career, etc.

Together with a carefully constructed Buyer Persona, they're used to effectively promote a business's products and services to specific audiences - your audiences.

The first step to building out your valuable buyer profiles - "Buyer Personas" - for your target audience is a clear segmentation of who they are.

**Use the form below to download our guide to segmenting your target audiences.   
It also comes with a handy template to help you identify each!**

**Let's get started!**

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