A business's Purpose Statement is generally a people-centric and motivation-focussed declaration your business makes about the reason it exists.
It can be described as the 'philosophical heartbeat' of the business.
A business's purpose statement is used to keep the business and its people on the right path towards their ultimate goal: why we're doing what we're doing.
This series of questions is designed to help you consider a few key factors about what you do - and why you do it - to help you create your perfect Purpose Statement.
So let's get started!