Transparency, honesty, trust.
As businesses began recognising the need to build their online presence, the more frustrated CEOs became. There seemed to be a lot of additional spend, a patchwork of conceptually-sexy digital marketing assets, but where was the ROI?
A lack of integration and automation kept marketing teams busy, but CEOs wondering why even the seemingly simple things took so long to get done.
It all came down to dated (but known) algorithms. Except... clients were no longer buying in this way. Eighty percent of their decision to buy - and from where - had already been made before they spoke to anyone.
We wanted to help businesses harness the power of digital marketing, of automation, and of integration with sales teams, delivery teams, business tools and business processes.
We wanted to show them the ROI, we wanted to show them a more modern, more productive set of algorithms, and we wanted to show them how to make digital marketing work for them, not the other way around.
Better yet, send us your troubles!