There’s a lot of noise out there in the digital world, especially in the recruitment and HR spaces.
Companies are posting videos, blogs and social media updates each day about a wide range of topics in the hope of better connecting their business with both talent and prospective clients, and positioning themselves as an employer or recruiter of choice.
We all know the value of reaching out regularly to keep us relevant, but with the amount of material constantly flooding into cyberspace, it can be an intimidating thought. You'd be forgiven for thinking you're just posting the same stuff as everyone else and wondering why you’re even bothering.
So how do you dream up successful content ideas and then produce great content worthy of it, so that you're being different online? Let's start there...