By now, we all know how important SEO is for our business, but with changes and updates constantly being made by search engines like Google, it can be hard to keep up. You'd be forgiven for thinking SEO must be some kind of fairy dust bestowed upon the elite websites of the world – or simply a mates-deal with Google.
It’s not.
So today we're demystifying SEO: what it is, why we need it, how it works, and how 'get it'.