--- title: Digital Content Marketing Blogs | Social Media Marketing (2) description: Social Media Marketing | Learn more about inbound, content and social media marketing – by Social Cocktails (2) --- [![Social Cocktails | Digital Marketing Solutions](https://www.socialcocktails.com.au/hs-fs/hubfs/Corporate%20Identity/Logos/Logo%20-%20Z%20Writing%20w%20Black%20Glass%20at%20Front%20More%20Room%20-%20Black%20Writing%2c%20Transparent%20BG%20-%20CROPPED-min.png?width=904&height=189&name=Logo%20-%20Z%20Writing%20w%20Black%20Glass%20at%20Front%20More%20Room%20-%20Black%20Writing%2c%20Transparent%20BG%20-%20CROPPED-min.png "Social Cocktails | Digital Marketing Solutions")](https://www.socialcocktails.com.au/) [![Contact Us](https://no-cache.hubspot.com/cta/default/449483/971578d1-e379-4ba2-bae9-540788b39b2d.png)](https://cta-redirect.hubspot.com/cta/redirect/449483/971578d1-e379-4ba2-bae9-540788b39b2d) ![SC Message in a Bottle sand sky edited for web-min.png](https://www.socialcocktails.com.au/hs-fs/hubfs/Website%202017/3%20Blog/SC%20Message%20in%20a%20Bottle%20sand%20sky%20edited%20for%20web-min.png?width=1874&name=SC%20Message%20in%20a%20Bottle%20sand%20sky%20edited%20for%20web-min.png "SC Message in a Bottle sand sky edited for web-min.png") # Blog | Lead Generation Content & Social Media Marketing ## [What are Buyer Personas? 12 Ingredients to Create Solid Buyer Personas](https://www.socialcocktails.com.au/blog/what-are-buyer-personas-12-key-ingredients-to-creating-a-strong-buyer-persona) By [Paula Agius](https://www.socialcocktails.com.au/blog/author/paula-agius) on 01-Jun-2015 10:30:00 [![](https://www.socialcocktails.com.au/hubfs/Blog_%2B_News_Images/Buyer_Personas_Selling_Ice_to_Eskimos.png) ](https://www.socialcocktails.com.au/blog/what-are-buyer-personas-12-key-ingredients-to-creating-a-strong-buyer-persona) ****** ***Buyer personas are the foundation to all marketing activities.***  Let’s say you have a great product: you design and sell fashion contact lenses with rock band logos on them. You know it’s the next big thing and you start to market your product. You’ve decided on a few marketing initiatives and are reaching a lot of people: CEOs, managers, sales staff, accountants, tradies, local neighbours, members of networking groups, mums, dads, grandparents… But no one’s buying in. You’re not getting any new sales. Why? They don’t need it; they don’t want it; they can’t use it; they aren’t interested. It’s not because your product isn’t great; it is! Just not for the people you're reaching. I’m sure you’ve heard the phrase about selling ice to Eskimos.  Topics: [Social Media Marketing](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) [Content & Online Marketing Strategy](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) [Continue Reading](https://www.socialcocktails.com.au/blog/what-are-buyer-personas-12-key-ingredients-to-creating-a-strong-buyer-persona) [[fa icon="angle-double-left"] Prev](https://www.socialcocktails.com.au/blog/topic/social-media-marketing/page/1) [All posts](https://www.socialcocktails.com.au/blog/all) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Content & Online Marketing Strategy (12)](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) - [Social Media Marketing (9)](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) - [ROI (4)](https://www.socialcocktails.com.au/blog/topic/roi) - [Blogging (3)](https://www.socialcocktails.com.au/blog/topic/blogging) - [Business (3)](https://www.socialcocktails.com.au/blog/topic/business) - [Website (3)](https://www.socialcocktails.com.au/blog/topic/website) - [SEO (1)](https://www.socialcocktails.com.au/blog/topic/seo) ### Posts by Topic - [Content & Online Marketing Strategy (12)](https://www.socialcocktails.com.au/blog/topic/content-online-marketing-strategy) - [Social Media Marketing (9)](https://www.socialcocktails.com.au/blog/topic/social-media-marketing) - [ROI (4)](https://www.socialcocktails.com.au/blog/topic/roi) - [Blogging (3)](https://www.socialcocktails.com.au/blog/topic/blogging) - [Business (3)](https://www.socialcocktails.com.au/blog/topic/business) - [Website (3)](https://www.socialcocktails.com.au/blog/topic/website) - [SEO (1)](https://www.socialcocktails.com.au/blog/topic/seo) [see all](https://www.socialcocktails.com.au/blog/topic/social-media-marketing/page/2#) ### Recent Posts #### About Us We're dedicated to your success! We help businesses build and maintain lead-generation content marketing strategies that meet the unique goals and vision of their brand. We aren't just a digital marketing agency; we're part of your team. [Learn More [fa icon="long-arrow-right"]](https://www.socialcocktails.com.au/online-social-media-and-content-marketing-australia) #### More Links #### Contact Us [fa icon="phone"]   [0416 033 135](tel:0416033135) [fa icon="envelope"]  [hello@socialcocktails.com.au](mailto:hello@socialcocktails.com.au) [fa icon="home"]  Lead Generation Digital Content & Social Media Marketing, Sydney NSW ## [[fa icon="facebook-square"]](https://www.facebook.com/socialcocktails) [[fa icon="linkedin-square"]](https://www.linkedin.com/company/3756439/) [[fa icon="twitter-square"]](https://twitter.com/_STails) Copyright 2026 Social Cocktails. All rights reserved. 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